News & Press: Press Release

Wisconsin Bank & Trust Presents Over $25,000 Donation to Madison-Based Breast Cancer Recovery

Wednesday, June 28, 2017   (0 Comments)
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Contact: For Immediate Release
Athena Eggers
Marketing Coordinator
Wisconsin Bank & Trust
(608) 203-1225

Madison, Wisconsin, June XX, 2017 — Wisconsin Bank & Trust presented a donation of $25,388.05 to Breast Cancer Recovery as a result of the bank’s Pink Ribbon Debit Card Program. The donation, made earlier this month, is the bank’s fifth annual donation to Breast Cancer Recovery Foundation, a Wisconsin-based non-profit that supports women at all stages of breast cancer through retreat programs and education held throughout the state. Breast Cancer Recovery Foundation recently celebrated its 20th year in operation.

Since the Pink Ribbon Debit Card program launched in 2012, Wisconsin Bank & Trust’s customers have made millions of “swipes” of their debit cards, each time generating a donation. This year’s donation is the largest yet, as a result of more customers selecting and using Pink Ribbon Debit cards, which are available free with all Wisconsin Bank & Trust checking accounts. There is no cost to customers.

“We’ve been honored to support Breast Cancer Recovery Foundation since the inception of this innovative program,” said Jill Mack, a Private Banker with Wisconsin Bank & Trust who also volunteers her time as board chair of Breast Cancer Recovery Foundation, Inc. “I am honored to have a special perspective as both a board member at Breast Cancer Recovery and also a member of the Wisconsin Bank & Trust staff. The message I’d most like to deliver to the bank’s customers is how incredibly appreciated—and needed—these donations are.”

Megan Purtell, Executive Director of Breast Cancer Recovery Foundation, Inc., said, “We cannot thank enough Wisconsin Bank & Trust and its customers. Over the past five years—including this year’s record-breaking contribution—we have been fortunate to receive over $69,000 in donations thanks to the Pink Ribbon Debit Card program. We are enormously grateful to put those dollars to work to benefit women in need. We also thank Wisconsin Bank & Trust’s executive team and staff for their support.”

Wisconsin Bank & Trust staff presented this year’s donation to Breast Cancer Recovery during the organization’s annual “Party on the Pier” fundraiser held at the Edgewater Hotel in Madison. Pictured below are Kevin Tenpas, CEO and President of Wisconsin Bank & Trust; Erin Jacobson, Madison Banking Center Manager; Jill Mack, Private Client Services and Chairman of the Board of Breast Cancer Recovery Foundation; and Megan Purtell, Breast Cancer Recovery Foundation Executive Director.

About Breast Cancer Recovery Foundation

Breast Cancer Recovery’s flagship program, Infinite Boundaries® retreats, are based on the belief that the journey to recovery and healing involve s the whole woman, mind and body. Retreats are designed to help women find inner strength and experience the hope needed to live each day beyond the boundaries of breast cancer. Survivors have the opportunity to discuss the issues surrounding their breast cancer, gather information, and experience and enjoy the company of new-found “sisters” in healing environments. Special care is taken in choosing scenic, natural settings because we believe that healing can be found in nature. Please visit our website to find more information:

About Wisconsin Bank & Trust
Wisconsin Bank & Trust (WBT), a subsidiary of Heartland Financial USA, Inc., (NASDAQ: HTLF), is a business-focused community bank with assets of more than $1 billion. With eighteen banking centers and one mortgage loan origination office, Wisconsin Bank & Trust serves customers in the Madison, Milwaukee, Green Bay, Sheboygan, Monroe and southwest areas of Wisconsin. WBT offers a wide range of personal and business banking, private client and mortgage lending services. For more information, visit or call 608.203.1214. Wisconsin Bank & Trust is a member of the FDIC and an Equal Housing Lender.

About Heartland Financial USA, Inc.
Heartland Financial USA, Inc. is a diversified financial services company with assets exceeding $8 billion. The company provides banking, mortgage, private client, investment, insurance and consumer finance services to individuals and businesses. Heartland currently has 112 banking locations serving 87 communities in Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado, Minnesota, Kansas, Missouri, Texas and California. Additional information about Heartland Financial USA, Inc. is available at


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